Lipoti Lakafukufuku pa Zachitukuko ndi Zoyembekeza Zakugulitsa Pamakampani a Thumba la Akazi ku China (2022-2029)

Lipoti Lakafukufuku pa Zachitukuko ndi Zoyembekeza Zakugulitsa Pamakampani a Thumba la Akazi ku China (2022-2029)

Matumba a amayi amachokera ku magulu a jenda a matumba, ndipo amangokhala ndi matumba omwe amagwirizana ndi kukongola kwa amayi.Chikwama chachikazi ndi chimodzi mwa zipangizo za amayi.Malingana ndi gulu la pakhomo, likhoza kugawidwa mu chikwama chachifupi, chikwama chachitali, thumba la zodzikongoletsera, thumba lamadzulo, chikwama, thumba la pamapewa, thumba la mapewa, thumba la messenger, thumba laulendo, thumba la chifuwa ndi thumba la ntchito zambiri malinga ndi ntchito;Malinga ndi zomwe zalembedwazi, zitha kugawidwa m'matumba achikopa enieni, zikwama zachikopa za PU, PVC, matumba a canvas, matumba achikopa opangidwa ndi lacquered, matumba oluka manja ndi matumba a thonje;Malinga ndi kalembedwe kameneka, imatha kugawidwa m'matumba, zikwama zam'manja, zikwama zamapewa, zikwama zamapewa, zikwama za amithenga, zikwama, zikwama za m'chiuno, zikwama zosinthira, zikwama zam'manja, matumba ovala madzulo, ndi zina zotero;Mwa gulu, zitha kugawidwa m'matumba osangalatsa a mafashoni, zikwama zonyamula katundu, zikwama zamasewera, matumba abizinesi, matumba a chakudya chamadzulo, zikwama, matumba ofunikira, matumba a amayi, zikwama zodzikongoletsera, zikwama, ndi zina;Malinga ndi gulu la kufewa ndi kuuma, zitha kugawidwa m'matumba opumira, matumba opumira pang'ono, matumba owoneka ngati semi ndi matumba owoneka bwino.

Matumba a akazi amapangidwa makamaka ndi mink, tsitsi la kalulu, chinsalu, chikopa cha ng'ombe, chikopa cha nkhosa, PU chikopa, PVC, chikopa chonyenga, zikopa zopangira, nsalu za thonje, nsalu, denim, ubweya, nsalu za Oxford, corduroy, nsalu zopanda nsalu, nsalu, polyester. , pulasitiki, nsalu ya nayiloni, nsalu zopanda nsalu, velveti, udzu wolukidwa, nsalu zaubweya, silika, nsalu zopanda madzi, udzu, bafuta, nsalu zowononga mphepo, chikopa cha ng'ona, chikopa, chikopa cha njoka, nkhumba, mapepala, ndi zina zotero.

1, katundu makampani

Matumba aakazi ndi amakampani onyamula katundu.Makampani ogulitsa katundu aku China nthawi zonse amakhala ndi udindo wofunikira padziko lonse lapansi.Zotulutsa zake zakhala zikupitilira 70% ya gawo lapadziko lonse lapansi, ndipo zatenga malo apamwamba padziko lonse lapansi.Zofunikira zikuwonetsa kuti China ili ndi opanga katundu opitilira 20000, omwe akupanga pafupifupi gawo limodzi mwa magawo atatu a katundu wapadziko lonse lapansi, ndipo msika wake ndi waukulu.Kuchokera ku 2018 mpaka 2020, chiwerengero cha msika wa katundu chidzatsala pafupifupi 9000-11500, ndipo mu 2020, chiwerengero cha msika wa katundu chidzakhala 10081. mumsika wotsika kwambiri, chikoka chofooka chamtundu ndi mtengo wotsika wa unit.Pankhani ya kukweza kwa zinthu, ogula amayang'ana kwambiri zamtundu wazinthu komanso kuzindikira kwa katundu.Chifukwa chake, ndi njira yokhayo kuti mabizinesi aku China apitilize kutukuka pophatikiza zabwino zawo zopangira kuti apange katundu wawo.

2, Msika wa Thumba la Akazi

M'zaka zaposachedwa, msika wa matumba achikazi ku China wakhala ukukula mosalekeza.Zambirizi zikuwonetsa kuti kukula kwa msika wa zikwama za amayi pamsika wa ogula ku China mu 2019 kudapitilira 600 biliyoni, ndipo kukula kwapachaka kumaposa 10%.Ndipo motsogozedwa ndi kuchuluka kwa anthu omwe amamwa komanso kuchuluka kwa kufunikira, kukula kwa msika wamatumba a amayi kukukulirakulirabe.Komabe, chiyembekezo chamsika chikakhala chabwino, mtundu uliwonse umathamangiranso kuti upeze malo, kuwongolera mpikisano wake pachimake, mtengo, kapangidwe kake ndi zina, ndikuyembekeza kupeza mwayi wokulirapo mwachangu pamsika wachikwama cha azimayi apakhomo.Komabe, momwe mungayime pamsika, kuyimirira pampikisano pakati pamitundu yambiri, ndikupindula ndi ogula kwakhala njira yomwe mitundu yonse yachikwama ya azimayi ku China ikuyesera kupeza.

Pakadali pano, kuchuluka kwa kufunikira kwa msika wa zikwama za amayi kukukulirakulirabe chifukwa cha izi:

Choyamba, ogula achikazi aku China ndi aakulu.Deta ikuwonetsa kuti mu 2021, chiwerengero cha amayi ku China chidzapitirira 688 miliyoni, kufika pa 689.49 miliyoni, kuwonjezeka kwa 940000 chaka chatha, zomwe zimawerengera 48,81% ya anthu onse.

Chachiwiri, kuchuluka kwa mowa kwa amayi kukukulirakulira.Pamene dziko la China likulemekeza kwambiri chitukuko cha maphunziro, chiwerengero cha amayi omwe ali ndi digiri ya bachelor kapena kupitirira apo chawonjezeka, ndipo chiwerengero cha atsikana omwe ali ndi maphunziro apamwamba ndi ochuluka kuposa amuna a msinkhu womwewo.Ziyeneretso zamaphunziro apamwamba zimatsegula malingaliro a akazi, ndipo chikhumbo chawo choyendetsa kudzitukumula chimakhala champhamvu, ndipo zosowa zawo zauzimu zimakhala zamphamvu;Komanso kutukuka kwa chuma cha dziko lonse, kuchuluka kwa mowa kwa amayi kukukulirakulira.Zambiri zikuwonetsa kuti 97% ya azimayi akumatauni aku China ali ndi ndalama ndipo 68% mwaiwo ali ndi nyumba.Pofika chaka cha 2022, avareji yamalipiro apamwezi a azimayi pantchito ku China afika 8545 yuan.Poyerekeza ndi nthawi yomweyi mu 2021, malipiro a amayi akwera ndi 5%, okwera pang'ono kuposa omwe amalandila amuna ndi 4.8%.

Chachitatu, amayi nthawi zonse akhala akuthandizira kwambiri msika wazinthu zogula.Malinga ndi deta, pali ogula 400 miliyoni azaka zapakati pa 20-60 ku China.Ndalama zonse zomwe zimagwiritsidwa ntchito pachaka zimafika pa 10 thililiyoni yuan, ndipo zoposa 70% za mphamvu zogulira anthu zili m'manja mwa amayi.Malinga ndi kafukufuku wokhudzana ndi msika, pansi pa mawu akuti "chiza matenda onse", matumba a amayi nthawi zonse akhala akutsogolera katundu wogula pamsika wa amayi, ndipo gawo lawo pakugwiritsa ntchito mafashoni a amayi nthawi zonse limakhala patsogolo.

Chachinayi, "mphamvu zake" ndizodziwika kwambiri pamsika wa ogula.M'zaka zaposachedwapa, ndi kusintha kwa mlingo wa ndalama ndi mlingo wa maphunziro, amayi ali ndi mawu apamwamba pakumwa.Malinga ndi malonda a JD, chiwerengero cha ogwiritsa ntchito akazi chikukwera m'zaka zaposachedwa, ndipo mphamvu yogula ya ogwiritsa ntchito azimayi yawonetsanso chiwopsezo chatsopano.Kukula kosalekeza kwa mowa kukuwonetsa kuti "iwo" amasewera "mphamvu yachikazi" pakukweza kwazakudya, ndipo ogula achikazi akhala msana wa mowa.Makamaka, akazi 30+ adzakhala othamanga kwambiri ndikukhala ndi moyo wabwino.Malinga ndi ziwerengero za 2019, chiwerengero cha amayi azaka 30-55 chafika pa 278 miliyoni.Ali mu gawo la moyo wokhala ndi ulamuliro wamphamvu pazachuma ndipo amatenga gawo lofunikira m'magawo osiyanasiyana amsika.

Chachisanu, "chuma chake" chikukwera mosalekeza, ndipo msika wa ogula akazi ukukula.Ndi chitukuko chosalekeza cha anthu komanso kutenga nawo mbali mosalekeza kwa amayi pazachikhalidwe, zachuma, ndale ndi zina, chikhalidwe cha amayi chikutukukanso.Azimayi ochulukirachulukira salinso "kutumikira" mabanja awo, koma okonzeka kuyika ndalama mu "kudzisungitsa ndalama".Malinga ndi kafukufuku wofunikira, pafupifupi 60% ya akazi okwatiwa amadziika okha patsogolo, ndipo amuna ndi ana ayenera "kutsamira"."Kugalamuka kwa chidziwitso" koteroko kukuwonekanso kuti kwabweretsa "mphamvu" kumsika wogula wamkazi ku China, ndipo "chuma chake" chikukwera nthawi zonse.Malinga ndi deta, 97% ya amayi ku China adzakhala mphamvu yaikulu "kugula ndi kugula" m'mabanja awo mu 2020, ndipo msika wa ogula akazi ku China udzapitirira 10 thililiyoni yuan.

Pankhani ya kukwera kwa pamwamba pa "chuma chake", msika wa ogula akazi ukukulirakulira.Malinga ndi lipoti la People's Daily, China ili ndi msika wogula wamkazi wa 4.8 trilioni yuan mu 2020. Mwa kuyankhula kwina, amayi a ku China adadya 4.8 trilioni yuan pachaka.Monga mtsogoleri wa katundu wogula pamsika wa amayi, msika wa thumba la amayi ulinso ndi kufunikira kwakukulu kwa msika.

Zisanu ndi ziwiri ndikufalikira kwa e-commerce.Kugula pa intaneti kwapatsa amayi njira yabwino yogwiritsira ntchito komanso kubweretsanso mwayi wachitukuko wa zikwama za amayi.Pakali pano, chiwerengero cha amayi omwe amagwiritsa ntchito intaneti ku China chafika kupitirira 500 miliyoni, ndipo People's Daily inanenanso kuti chiwerengero cha amayi omwe amagwiritsa ntchito intaneti ndi 70-80%, zomwe zimasonyeza kuti akazi ali ndi " mphamvu zonse zogulira”.

Deta ikuwonetsa kuti pofika Januware 2022, kuchuluka kwa azimayi ogwiritsa ntchito intaneti yam'manja kwafika 582 miliyoni, kukwera 2.3% chaka ndi chaka, ndipo gawo la maukonde onse lakwera mpaka 49.3%.Avereji yanthawi yogwiritsa ntchito mwezi uliwonse ya ogwiritsa ntchito azimayi idapitilira maola 170;Kugwiritsa ntchito pa intaneti kumaposa 1000 yuan, kuwerengera 69.4%.

Makamaka, pawailesi yakanema ya e-commerce.Kuyambira chaka cha 2018, makampani aku China otsatsa ma e-commerce akhala akutulutsa mphepo.Mu 2019, kuyenda kwamphamvu komanso kuchepa kwa ndalama za KOL monga Li Jiaqi kupititsa patsogolo chitukuko chachangu cha malonda a e-commerce.Mu 2020, mliriwu udabweretsa kukwera kwina kwa "chuma chanyumba" ndikulimbikitsa mphamvu zamakampani owulutsa pa intaneti.Kukula kwa msika kudakwera ndi 121% poyerekeza ndi chaka chatha, kufika pa 961 biliyoni.Akuti kukula kwa msika waku China wotsatsa malonda akufikira ma yuan biliyoni 1201.2 mu 2021, ndipo kukwera mpaka 1507.3 biliyoni mu 2022.

Mu 2020, kuchuluka kwa ma e-commerce aku China kudzakwera kuchoka pa 26.8 biliyoni mu 2017 kufika ku 1288.1 biliyoni, kuwonjezeka kwa 4700%, ndikukula mwachangu.Pofika theka loyamba la 2021, kuchuluka kwa ma e-commerce aku China kudzafika 1094.1 biliyoni ya yuan.

Panthawi imodzimodziyo, chuma cha amayi chakhala chikulimbikitsidwa mwamphamvu, ndipo mphamvu zogwiritsira ntchito akazi pamsika wa ogula zatsimikiziridwanso.Motsogozedwa ndi mphamvu zogwiritsa ntchito akazi, ma e-commerce owulutsa pompopompo, monga imodzi mwamafakitale atsopano ogulitsa, nawonso apindula.Malinga ndi data, kuyambira Ogasiti 2021, opitilira 60% ogwiritsa ntchito ma e-commerce amoyo ndi azimayi.M'nkhaniyi, amalonda a thumba la amayi nawonso akulowa m'njanji nthawi zonse.