Chitukuko chamakampani opanga zikwama za akazi padziko lonse lapansi

Matumba aakazi, dzinali ndi lochokera ku gulu la jenda la matumba.Matumba omwe ali ndi kusiyana pakati pa amuna ndi akazi ndipo amangokhalira kukongola kwa amayi amatchulidwa pamodzi kuti matumba achikazi.Matumba aakazi nawonso ndi chimodzi mwazinthu zothandizira azimayi.Malinga ndi gulu lapakhomo, nthawi zambiri limagawidwa m'magulu: zikwama zazifupi, zikwama zazitali, zikwama zodzikongoletsera, zikwama zamadzulo, zikwama zam'manja, zikwama zam'mapewa, zikwama, zikwama zama messenger, zikwama zoyendera, zikwama zam'chifuwa ndi matumba ambiri.Kapena malinga ndi zinthu: chikopa, PU chikopa, chinsalu, thonje ndi zina zotero.Magulu akunja ndi awa: WALLET wallet, COSMETIC BAG (cosmetic bag), HANDBAG (handbag), yomwe imagawidwa mu TOTE (handbag), SHOULDERBAG (thumba lakumapewa), BUCKETBAG (chikwama cha ndowa).
1. Chitukuko cha msika wapadziko lonse wa zikwama za akazi

Malinga ndi "In-Depth Research and Development Prospect Analysis Report on the Current Situation of China's Women's Bag Industry (2022-2029)" yotulutsidwa ndi Guanyan Report Network, kuyambira 2021, kukula kwa msika wapadziko lonse wamakampani opanga matumba azimayi kudzafika ku US. $ 63.372 biliyoni.Malinga ndi dera, Asia ili ndi anthu ochuluka kwambiri.Madera omwe akuimiridwa ndi mayiko omwe akutukuka kumene monga China ali ndi gawo lalikulu pamsika wachikwama cha amayi.Asia ndiyenso msika waukulu kwambiri padziko lonse lapansi wa matumba achikazi.Komanso, Europe ndi United States.Maderawo ndi omwe amagulitsa zinthu zamtengo wapatali, ndipo kukwera mtengo kwamakasitomala kumapangitsanso maderawa kukhala misika yayikulu yazikwama za amayi, makamaka msika wamathumba achikazi apamwamba kwambiri.
Chachiwiri, chitukuko cha msika wa makampani achikwama achikazi aku China
1. Kukula kwa msika
Makampani opanga nsalu m'dziko langa nthawi zonse akhala amodzi mwa mafakitale ofunikira kwambiri m'dziko langa.Makampani onyamula katundu alinso ndi udindo wofunikira pamakampani opanga nsalu.Matumba aakazi amawonekera kwambiri chifukwa cha mawonekedwe a ogula, kufunitsitsa kwakukulu kuti alowe m'malo mwa mowa, komanso kugwiritsa ntchito mopanda malire, kupanga makampani Sipanakhalepo zoonekeratu zotsika.Mu 2021, kukula kwa msika wam'manja kwa azimayi apakhomo ndi pafupifupi 114.635 biliyoni ya yuan.
(1) Chikwama chachikopa chachikazi
Monga chinthu chachikulu cha matumba a amayi apamwamba, zikopa zimagwiritsidwa ntchito nthawi zambiri m'matumba a amayi amtundu wodziwika bwino.M'zaka zaposachedwa, ndikukula kwa mphamvu zogulira azimayi mdziko langa, kukula kwa msika wamatumba achikopa achikopa kukupitilira kukula, kufika pa 39.32 biliyoni mu 2021.
2) Chikwama chachikazi chamagulu
Ndi kugwiritsa ntchito kosalekeza kwa zipangizo zosiyanasiyana zophatikizika, mitundu ya zikwama zam'manja za amayi zophatikizika zimalemeretsedwa nthawi zonse, ndipo kukula kwa msika wamakampani kwakula pang'onopang'ono.Mu 2021, kukula kwa msika kudzafika 75.315 biliyoni yuan.
2. Mkhalidwe woperekera
Kugawa kwamakampani onyamula katundu wapakhomo kumawonekera pakuwonongeka kwakukulu pamsika.Choyamba, katundu wapakhomo nthawi zambiri amakhala otsika, ofooka mu mphamvu zamtundu, komanso mitengo yotsika mtengo.Mtengo wa unit nthawi zambiri umakhala pansi pa 500 yuan.Chachiwiri, ma brand akunja amakhala ndi mizere yotsika kwambiri, yokhala ndi mitengo yoyambira masauzande mpaka masauzande a yuan, okhala ndi mitengo yokwera kwambiri.Kupuma kwa mtunduwo kwakhala mwayi wabwino wopanga katundu wapakhomo wotchipa monga Aihuashi ndi 90Fen.Kugulitsa katundu ndi matumba pamtengo wa 300-1000 yuan ndikotentha.
Kupanga katundu ku China kwatenga gawo lopitilira 70% lazachuma padziko lonse lapansi, ndipo kwatenga malo apamwamba padziko lonse lapansi.Monga dziko lopanga katundu wamkulu padziko lonse lapansi, dziko la China lili ndi opanga katundu oposa 20,000, omwe amapanga pafupifupi gawo limodzi mwa magawo atatu a katundu wapadziko lonse lapansi, ndipo msika wake ndi waukulu.M'zaka zaposachedwapa, ndi chitukuko chofulumira cha makampani onyamula katundu, chiwerengero cha makampani onyamula katundu ku China chikuwonjezekanso.Pakalipano, amakhala makamaka m'madera a m'mphepete mwa nyanja a Guangdong, Fujian, Zhejiang, Shandong, Shanghai, Jiangsu, ndi zigawo za Hebei ndi Hunan.Kukula kwapang'onopang'ono kwathandizira kukula kwa malonda a katundu waku China.
Makampani onyamula katundu aku China ali ndi unyolo wautali wamafakitale komanso maulalo ambiri ozungulira.Kutuluka kwa e-commerce kwakulitsa njira zogulitsira ndikuyambitsa bizinesi yamakampani onyamula katundu.E-commerce imachepetsa ndalama zogulira, ogula amatha kulumikizana mwachindunji ndi zinthu zatsopano ndi zatsopano, ndipo amatha kugula mwachangu matumba amitundu yosiyanasiyana, pomwe makampani onyamula katundu amatha kuyambitsa zotsatsa, kukwezedwa, ndi kugulitsa kudzera pa intaneti, kufupikitsa maulalo ozungulira ndi ma transaction, kuwongolera. kuchita bwino.Ndi kukula kwa e-commerce ndi njira zogwirira ntchito papulatifomu, ndalama zogwirira ntchito zipitilirabe kutsika, ndipo malonda a e-malonda amakampani onyamula katundu ndiwo azikhala ambiri.
Pakati pawo, kutumiza pawailesi yakanema kwakhala kodziwika kwambiri chaka chatha.Kuwona kwake, kuyanjana kwanthawi yeniyeni, komanso mtunda wotetezeka kudutsa chinsalucho zakwaniritsa kufunikira kwamphamvu kwa ogula kwa anthu omwe ali ndi vuto loyenda pa nthawi ya mliri, zomwe zimapangitsa kuti kuwulutsa pompopompo kukhala kavalo wakuda.Maonekedwe asanduka malo olowera magalimoto omwe makampani akuluakulu adagwira.Pansi pakuyenda kwakukulu kwa mpweya, pali njira zambiri zolumikizirana manja ndi anangula otchuka, abwana kuti athetse kuwulutsa kwapayekha, ndikupanga chipinda chowulutsa chamoyo.Makampani onyamula katundu adayesanso kuwulutsa kwamadzi.Mwa iwo, zonyamula katundu monga Aihuashi ndi Bremen zachita bwino kwambiri.Akhazikitsa ubale wabwino ndi Weiya, Li Jiaqi, Lieerbao, Sydney ndi anangula ena otsogola a Taobao, ndipo adapeza mbiri yabwino ndi malonda.Kuphatikiza apo, Aihuashi yakhazikitsanso zipinda zoulutsira zamtundu wa Tao department, Douyin ndi njira zina kuti azilumikizana bwino ndi ogwiritsa ntchito, zomwe zadziwika kwambiri ndi mafani.
Makampani onyamula katundu ali ndi zotsatira zamtundu waukulu.Zogulitsa zapakhomo zaku China zimakhazikika pamisika yapakati komanso yotsika, yokhala ndi chikoka chofooka komanso mitengo yotsika mtengo.Pankhani ya kukweza kwa kagwiritsidwe, ogula akuyang'ana kwambiri zamtundu wazinthu komanso kuzindikira kwamtundu wa katundu, ndipo msika wapakatikati ndi wanzeru wapakatikati mpaka wapamwamba uli ndi kuthekera kwakukulu kwachitukuko.
Malinga ndi ziwerengero, mu 2019, matumba achikazi apakhomo adatulutsa pafupifupi 2.239 biliyoni.Mu 2020, makampaniwa adapitilira kukula, kufika pa 2.245 biliyoni.Mu 2021, kutulutsa kwa matumba achikazi kunali pafupifupi 2.351 biliyoni, ndipo kukula kunali kocheperako kuposa zaka zam'mbuyomu.
3. Mkhalidwe wofuna

Ndi kusintha kwa moyo ndi kusintha kwa malingaliro a anthu, amayi amakono ali ndi zofunikira zapamwamba komanso zapamwamba za kudziwonetsera okha, ndipo amayi amadziwonetsera okha m'njira zosiyanasiyana.Katundu wakhala chinthu chofunikira kwambiri monga zovala ndi zodzoladzola.Malinga ndi ziwerengero za m’madipatimenti oyenerera, m’mizinda yoyambirira ya ku Ulaya yokhala ndi mafakitale otukuka a mafashoni, chiŵerengero cha masitolo a zovala, masitolo a nsapato, ndi katundu ndi zikwama za m’manja chili pafupifupi 2:1:1, ndipo mizinda yachigawo chachiwiri nthaŵi zambiri imafika pa 4:2. :1.Koma ku China, ngakhale m'mizinda yoyamba monga Beijing, Shanghai, Guangzhou ndi Shenzhen, chiŵerengero cha malo ogulitsa zovala, masitolo ogulitsa nsapato, ndi katundu ndi zikwama zam'manja ndi 50: 5: 1 kwambiri.Kuyerekeza magawo awiriwa amawonetsa msika waukulu wamsika wazonyamula katundu waku China.M'tsogolomu, msika udzakulitsa mphamvu nthawi zoposa 20, ndipo msika uli ndi kuthekera kwakukulu.
Mu 2019, kugulitsa matumba achikazi mdziko langa kudafika 963 miliyoni.Mu 2020, chifukwa cha kukhudzidwa kwa mliri watsopano wa korona, kugulitsa kowoneka bwino kwa matumba achikazi kudzachepa.Zogulitsa zapachaka zidzafika 970 miliyoni, ndipo zikwera mpaka 1.032 biliyoni mu 2021.
4. Kusanthula kwazomwe zimaperekedwa komanso zofunikira
Kwa nthawi yayitali, dziko langa lakhala likugulitsa kunja kwambiri malonda a nsalu, ndipo msika wamatumba a amayi ulinso chimodzimodzi.Pamsika wapakhomo, kupanga ndi kugulitsa kwa msika wa thumba la amayi kudziko langa nthawi zonse kwakhala kosakwana 50%, ndipo kuchuluka kwa matumba a amayi kumagayidwa kudzera m'misika yakunja.
5. Malo opikisana

Makampani a chikwama cha amayi amatha kugawidwa kukhala apamwamba, apamwamba, apakati komanso ochuluka.Pakalipano, pali mabizinesi ambiri m'dziko lathu lachikwama chachikwama chachikazi cha amayi, mwayi wolowa mumakampaniwo ndi wochepa kwambiri, ndipo chiwerengero cha mabizinesi ang'onoang'ono ndi apakatikati pamakampani ndi ochulukirapo, zomwe zimapangitsa kuti pakhale kusiyana kwakukulu pakati pa akazi a dziko langa. makampani am'manja.Mizere yamtengo wapatali komanso yapamwamba imakhala yokhazikika ndi mitundu yakunja, ndipo msika wapakatikati ndi Mitundu yakunja imapikisana ndi zotsogola zapakhomo, ndipo msika waukulu umayendetsedwa ndi mitundu yambiri yapakhomo komanso yapakatikati.

Chifukwa cha msika wokhwima wamakampani opanga zikwama za amayi komanso malo otsika olowera m'makampani, pali makampani ambiri onyamula zikwama za amayi m'dziko langa, ndipo pakadali pano palibe kampani yotsogola yomwe ili ndi mwayi wodzilamulira okha.M'zaka zaposachedwa, kuchuluka kwa ndalama za anthu aku China kwawonjezeka.M'tsogolomu, pazambiri zamabizinesi, msika wamakampani ukuyembekezeka kukwera kwambiri.

6. Kukhazikika pamsika
Malinga ndi chitukuko chapakhomo, mpikisano pamsika wachikwama cha amayi a dziko langa ndi woopsa kwambiri, makamaka pakati pa malonda ang'onoang'ono ndi apakatikati.Amangodalira nkhondo zamtengo wapatali kuti apeze msika., kuwerengera kwa msika sikuli kwakukulu, ubwino wa makampani otsogola pamsika sizowonekera, ndipo kusiyana kwa mankhwala pakati pa mitundu yosiyanasiyana ndi kochepa.Mu 2021, CR4 yamabizinesi apakhomo ndi pafupifupi 16.75%, ndipo msika uli mumpikisano wodziwikiratu.